Sound familiar?
The money is yours. It's just not in your account.
- You don't know the exact number.Somewhere between "a few invoices" and "a lot". It lives in your inbox, a spreadsheet and your head.
- Asking for money feels awkward.So you wait another week. Then another. The client is nice — you don't want to be "that person".
- Rent doesn't wait.Your bills are due on the 1st whether your client pays on net 30 or net 90.
- You find out too late.You open the spreadsheet the week cash is short — and the invoice is already 60 days overdue.
It's not just you
of U.S. small businesses have invoices more than 30 days overdue — up from 47% the year before.
average amount owed to small businesses that have unpaid invoices.
how late U.S. small businesses get paid on average (9.7 in Canada, 8.0 in the UK).
What's inside
One sheet. Every unpaid dollar, accounted for.
The dashboard
Total owed, overdue in red, how late each invoice is (1–30, 31–60, 61–90, 90+ days), your top 5 debtors, and cash collected vs. still owed by month.
A traffic light per client
Green is on time. Amber is due this week. Red is late. You see who to call before it becomes a problem.
Follow-ups, already written
Three emails by severity — due soon, overdue, 60+ days. Name, invoice number, amount and days late filled in. One click opens it in your email.
The 9 AM email
Every morning it checks your invoices and emails you only when something is overdue. You don't even have to open the sheet.
How it works
Running in 5 minutes.
- Copy the sheetUpload it to your Google Drive and open it with Google Sheets.
- Add your invoicesClient, amount, date, terms. Due dates and days late calculate themselves.
- Know exactly who owes youThe dashboard updates on its own, the follow-ups are written, and the 9 AM email tells you when to act.
Who it's for
OWED is for you if…
- You're a freelancer, designer, developer, video editor or consultant
- You run a small marketing, creative or dev agency (1–20 people)
- You invoice clients on terms — net 15, 30 or 60
- You've ever had to chase a client for money
It's not for you if…
- Your clients pay upfront or by card at checkout
- You already use accounting software with automated reminders and you're happy with it
- You don't use Google (it runs in Google Sheets)
Founding members
Be one of the first 50.
OWED just launched. The first 50 buyers lock in the launch price and get the setup call for free.
- Launch price: $67 instead of $129
- A free 20-minute setup call with your real numbers
Built by a team that builds business systems for agencies and small businesses — CRMs, quote builders and dashboards that replace messy spreadsheets. OWED is the piece every one of them needed first.
Get OWED
One-time payment. No subscription.
- The OWED Google Sheet — dashboard, clients, invoices, follow-ups
- 3 follow-up email templates by severity, auto-filled
- The 9 AM overdue email + one-click Gmail drafts (Apps Script included)
- Step-by-step setup guide
- Founding bonus: a 20-minute setup call to get it running with your real numbers
If OWED isn't useful to you, email us within 14 days and you get a full refund. No questions.
Questions
Does it work in Excel?
No. OWED is built for Google Sheets — the daily email and Gmail drafts use Google Apps Script. A free Google account is enough.
Do I need to know how to code?
No. You copy the sheet and type in your invoices. The optional daily email takes one paste and one click, with step-by-step instructions.
Is it a subscription?
No. You pay $67 once and the sheet is yours.
Where does my data live?
In your own Google Drive. We never see your clients or invoices.
Does it email my clients automatically?
No — it writes the emails and you send them. One click opens each one (or creates Gmail drafts), so you stay in control of what goes out.
What currency does it use?
US dollars by default. You can change the number format in Google Sheets to any currency.